Success is when I’m inspired to bring my best authentic self to work, and to be in a place where my personal values are in alignment with the company culture, so that I can focus on continuously improving the initiatives that I lead.
I was in advertising agencies for a decade. Even though I was comfortable leading global advertising strategies on behalf of the brands that I represent, I started to become disconnected from the actual digital advertising technology that I was recommending. The team that I managed was more familiar with what was working and what features were being released. I wanted to be closer to technology so I chose to make the leap from being in an ad agency to a tech company.
Despite being in the advertising industry for a long time and having relative ease to progress within ad agencies, getting my job application noticed by a tech company was by far the biggest hurdle I had to overcome. All the interviews that I had managed to secure were because I went through a referral application. It made me realise that having strong networks was important to get into the tech industry.
Not seeing enough women like me. This obviously, doesn’t stop me from doing my job, or feeling a sense of belonging at work. I should also “be the change I want to see” so I shared with my immediate team what Ramadan/Eid meant to me.
Take that computer engineering degree! Be more open to networking and be comfortable seeking out informational interviews. Informational interviews are incredibly useful to find about what recruiters look out for in CVs, what hiring managers look out for in interviews and overall, if the company culture is a congruent fit to yours. Having the right values is so important because you want to be in it for the long haul. Once you’re in the company, relationships matter so much. The relationships you build at work to help you navigate a matrix organisation, and the relationships you continue to build and preserve at home, because they are incredibly supportive of the work that you do.
Still at LinkedIn – it’s an amazing place to work! In five years, I envision to be part of the team that transforms the way people learn about marketing on the platform, not just for the companies they work for, but also to build a personal brand that they’re extremely proud of.