Salina Ibrahim

“Spanning more than 12 years now – I’ve put on many hats across a wide spectrum of digital media-related roles in the video & music, creative, travel and mobile communications industry. Among some are leading product management, service operations, BD/strategic opportunities & partnerships. It’s been a privilege to be given the opportunity to work with some of the most exciting brands and tech companies in the world (Apple, Samsung, LINE, Nokia). 

I started volunteering with The Codette Project when I returned home from my overseas work stint and have never looked back! The team is amazing and I’m still learning as much as I contribute my own experience to our team & community.”


What’s the best adventure you’ve experienced? 
It would be travelling solo without any real plan across Central & Eastern Europe, after attending a music festival in Budapest. It was almost impromptu as I was initially planning to just cover 1-2 cities nearby before heading back home. I ended up extending and visiting multiple cities across 8 countries in that region.

What advice would you give your 16 year old self?
It is ok not to take the safe and traditional route, because you can control your own path any way you choose to take.

Which female / woman in your life has left an everlasting impact on you?
Definitely my late mum.

A piece of wisdom from her that you still remember and follow today:
Be kind. She never said it explicitly but would show it in everything she does. Kindness doesn’t cost a thing but could mean everything. It’s something I always try to remind myself.

Which film or book has inspired you?
Too many to choose! I grew up reading a lot of Roald Dahl so I’ll start with that. His stories are a reminder to always look at things in a different way and be brave to try new adventures. Plus, his funny wordplays always remind me to take a step back, have fun and have a laugh.

Being a woman means…
To embrace being a woman and knowing your unique strengths.

If you could have coffee with anyone in the world, who would it be?
Michelle Obama.

If you were to keep a pet, what would it be and what would name it?
I’m a cat fan but if given the opportunity, I’d love to keep a pet ferret or snake some day. I’d probably give them anime character-inspired names or punny/funny names (like Harry Pawter).

Having worked in multiple cities, what is the most underrated quality that adaptation requires?
That you need to go out of your comfort zone and build a support system there (not just for a social circle).

What is one thing people don’t really know but you wish they knew about your career journey?
That it hasn’t always been smooth sailing but every single job I’ve taken is as important as the next. My late mum was a single parent and pushed me to work as soon as it was legal so I’ve worked in many different roles/odd jobs.

Every single job has taught me unique experiences, which has helped groomed me in my career journey.

Unpopular opinion: who is a feminist icon you think deserves more recognition?
Missy Elliott. Before Queen B, there’s Missy Elliott.. Most people will remember her innovative music videos and street style but most of her songs are about celebrating self and giving platform for other talented women, without the need for sexualisation (that’s popular in hip hop).

What has being a member of The Codette Project taught you about yourself that you didn’t realise earlier?
That I do need to remember and recognise my successes sometimes. We all inspire each other.